John Hinson ~ Author, Podcaster, and Marketer

John Hinson is the Editorial Director for Spotlight Branding, a content marketing company that specializes in helping solo/small firms generate more referrals and stay top-of-mind with their audience. He has spent nearly a decade working with legal and financial professionals to grow their firms without the frustration and hassle of appeasing the search engine gods.

At the core of John’s work is a passion for education. Whether he’s a guest on a podcast, writing an article, speaking at a conference, or running a workshop, John aims to equip his audience with new tools and perspectives to help them succeed. He is known for being able to efficiently pack a ton of information into his presentations while remaining engaging and injecting a little humor along the way.

When he isn’t marketing, he’s writing…A LOT. He has published 24 books over the last 10 years, most of which deal with lesser-known historical events and people from all over the world. He is also part of the autism spectrum disorder community and hopes to educate others on the neurodiversity world and the special abilities we all have.

John is also the host of two popular industry podcasts: Law Firm Marketing Minute and Center Stage.


Most Popular Topics:


Legal Marketing Data & Trends
Using Spotlight Branding’s Legal Marketing Trends Report, you will see data from lawyers on how they approach their marketing and running their firm, giving you actionable insights into what your competitors are doing and how to address the problems plaguing many law firms.

What You Haven’t Been Told About SEO
For years, business owners have been told that SEO is the Holy Grail of Internet marketing. But if you look at it objectively, you will see that it doesn’t add up. Learn the real truth behind SEO and what you should be focusing on instead.

How to Stand Out in a Crowded Marketplace
The legal industry is extremely competitive and becoming more commoditized. Learn how to hone your marketing message to make stronger connections with your audience, break down the barriers and stigmas that people have towards the legal industry, and separate yourself from your competitors.

The Biggest Problem with Marketing and How to Fix It
Traditional marketing funnels have a glaring issue – the end, leaving your hard-earned leads om marketing purgatory. Spotlight Branding’s Content Loop strategy solves this problem, and you will learn all about how to create your own in this presentation.


Partial List of Previous Speaking Engagements:

  • Mecklenburg Bar Association Annual Review
  • Dade County Bar Association 
  • Association Podfest
  • Dementia-Focused Practice Summit
  • Law Firm Growth Summit


Partial List of Previous  Podcasts:

School for Startups with Jim Beach
Your Partner In Success™ Radio with Denise Griffitts
Sales POP! with John Golden
Law Entrepreneur with Neil Tyra
Stand Out and Grow with Kat Ramirez
The Profit Minds with Dr. Steven Kirch
Intake Academy with Chris Mullins
Lawyer Business Advantage with Alay Yajnik
Entrepreneurial Journeys Espresso Jams with Joe Matz
Law Firm Marketing Mix with Dan Brian
Savvy Broadcasting with Christina Rivera
Crushing Chaos with Law Firm Mentor with Allison C. Williams
Biz Help for You with Candy Messer
Solo de Facto with Emily LaRusch
Local Biz Now (NewsTalk WSIC) with Joe Vagnone
Famous Interviews with Joe Dimino
Marketing Mistakes (+ How to Avoid Them) with Stacy Jones
The Lawyer’s Edge Podcast with Elise Holtzman

John is also the host of his own podcasts: Law Firm Marketing Minute and Center Stage

Video:  John’s Sizzle Reel

Media:  Spotlight Insider


TikTok:  @SpotlightLawyer