Shelley Golden ~ International Personal Branding Image Consultant & Fashion Stylist

Shelley Golden, owner of Shelley Golden Style, is an international personal branding image consultant and fashion stylist and with over 20 years of experience. She works with both individuals and corporations on how to attract more clients by creating a powerful unique personal brand through your clothing and overall image.

As a 4th generation in the clothing and fashion business, she holistically fuses her knowledge and skills as a tailor, seamstress, costume designer, costume historian and deep passion and in-depth knowledge of textiles and color to help people look and feel amazing through their clothing and overall image. Shelley presented some of the original “Dress for Success” workshops to multinational companies and educational institutions.  

As a Certified Color Consultant, Shelley creates personalized color palettes, completely unique to your individual needs, guiding you towards the best color choices for your wardrobe, hair, and make-up as well as your personal and business branding. 

Shelley incorporates her influences and experience of living overseas for 15 years in Europe and the Middle East into a Californian style with a European flair…and always aims for the “Wow! You look amazing!” look. 



ZOOM MAKE-OVERS – Look your Best on ZOOM
Up-level your screen presence and confidence…and gain more respect.

Virtual meetings are more prevalent than ever, so the more one can do to have a good set up and be viewed more professionally the better!” Now that businesses have had a taste of global reach and the convenience of this style of gathering you can bet Zooming is here to stay!

How you present yourself online via webcam is critical to your branding. The right lighting and background along with how you personally appear can emit true professionalism or a casual attitude. Create a professional image that builds confidence and respect for you and the organization you represent.  

In Shelley’s presentation you will:

  • Learn how to create your ideal lighting, background, and make-up for your screen.  
  • Understand what clothing colors work best and what colors to avoid.
  • Understand what it takes to up-level your personal brand.

How To Make an AWESOME First Impression

Do you get noticed when you walk into the room? Are you confident with the way you look and your sense of style, on camera, at a presentation?

By elevating your appearance, you will have greater confidence, more influence and greater ability to convert prospects into clients.

In Shelley’s presentation you will:

  • Learn what styles and colors work best.
  • Learn to create the perfect silhouette that compliments your body.
  • Learn how to create an amazing first impression.

Business Casual – Enhance the Power and Impact of Your Personal Brand
Are you attracting the people you want to do business with?

In Shelley’s presentation you will:

  • Learn how to create a personal brand through your clothing.
  • Learn how to empower your look and perfect business casual dress for the specific market you’re in.
  • Learn the nuances and variations of business casual in various cities and countries around the world.



  • American Woman’s Club of Amsterdam
  • BAIPA (Bay Area Independent Book Publishers Association)
  • Palo Alto Medical Foundation – Mountain View– Surgical Weight Loss Support Group
  • Palo Alto Medical Foundation – Palo Alto– Surgical Weight Loss Support Group
  • ILEA (International Live Events Association)
  • GGDI (Golden Gate Dietetic Internship)
  • YWCA Marin
  • MPWN (Marin Professional Women’s Network)
  • The Trust of Marin
  • Marin Professionals
  • Golden Gate Breakfast Club
  • STN (Successful Thinkers Network) Alameda
  • Oakland/Berkeley Realtor Association
  • Security Pacific Real Estate
  • Rotary Clubs (District 5170): Niles Fremont, Alameda
  • Solano Association of Realtors
  • Tri-Cities Marketing Council



“Shelley enthusiastically presented the information in a logical sequence while well considering the life experiences, cultural diversity and educational background of our audience. She was enthused and engaging in her presentation. The PowerPoint content was understandable and detailed with eye-catching appropriate graphics. Shelley is knowledgeable and charming–and a fun presenter!  Shelley listened well to our needs to design, develop and deliver a presentation to a group of professional graduate students. The subject centered on the importance of dressing professionally and appropriately and how first impressions can become lasting impressions that affect employment.”
~ Susan Sherman, MS, RD, Palo Alto Medical Foundation

Shelley’s presentation was engaging and uplifting.  I loved hearing of her experience with costume design, costume history, and textiles from around the world. She’s truly an expert on an international level.  Her passion for empowering others was evident in the before and after photos of clients whose self-image was transformed by Shelley’s eye for the right fit and style for any shape and size.  I look forward to hearing Shelley speak again!”
Linda Anderson Henry, MBA, Owner Prosperity Circles – Financial Mentor, Business Strategist  

“Shelley delivered an outstanding presentation to a group of patients from the Surgical weight loss support group in a warm welcoming style.  She is incredibly knowledgeable about clothing, textiles and how to present and adorn the body in the best possible light, no matter one’s shape.  Her presentation had excellent graphics and images that was entertaining and easy to comprehend.  She did and outstanding job of explaining how body silhouettes vary and the clothes one should wear during and after weight loss.  I highly recommend Shelley for any group.”
~ Darcie Ellyne, RD, MS, CDE, Palo Alto Medical Foundation




YouTube Channel  



Pinterest Women’s Business Casual 

Pinterest Men’s Business Casual

Pinterest Shelley Golden

Pryme Magazine: Do Skirt Lengths Really Matter


Shelley Golden International Personal branding Image Consultant and Fashion Stylist

Up-level your Screen Presence | TEN@10 with Paula Mattisonsierra

Podcast Interview:  Improving Your Video Presence: Beyond the Basics for Your Video Calls | Speakers Who Get Results with Elizabeth Bachman