Kym Insana ~ Speaker, Digital Marketing Expert, Business Owner

Kym Insana is a seven-figure business owner, digital marketing expert, wife and mother of four boys. As the founder of AlwaysOn Digital, she helps leading brands reach the masses through dynamic digital campaigns that generate consumer interaction and sales so they can scale. Top brands lean on Kym’s expertise, including Good American, Enfamil, the Texas Rangers and Johnston and Murphy.

Kym jumped into the digital marketing world before it became part of the modern fabric for business growth. For more than 20 years, she’s led sales and digital campaigns for top advertising agencies in New York City. But dealing with a two-hour commute while growing her family proved to be a turning point. She felt compelled to start a business and gain her time back. The yearning for freedom quickly outweighed the desire for a corporate career.

At the same time, Kym noticed other successful women quitting the workforce for similar reasons. That prompted her to ask herself, ‘what if I could build a business that fit these talented women and their ideal work schedules — while still providing them with a career?’

In 2016, AlwaysOn Digital was born.

Today, it’s a seven-figure company that proudly offers creative and flexible work schedules for employees, which are made up of mostly super-motivated mothers (often former executives) who desire income and increased work-life balance.

Kym’s mantra is “You can work hard, have career success and the family life you desire.” She has shared her story and expertise on stages across the country, including The Big in San Francisco and iMedia Brand Summit.

AlwaysOn Digital is certified as a Women Owned Small Business through WBENC.

 

Most Popular Topics:

The Path To Product Sales & Scaling: Discover Top Marketing Secrets to help boost your bottom line.
Digital Marketing helps you connect with your ideal audience in real-time so you can attract more leads, build a following, and sell your top product. But it only works if certain steps are locked into your process. Discover our 5 proven steps to help you get on the path to selling out your top product with predictability.

Digital Marketing: Overwhelmed with choices?
As social media and non-traditional media both continue to grow, many business owners are overwhelmed over which platform to select for their specific product. Roku? TikTok? Hulu? LinkedIn? The list goes on…Learn how to decide the BEST platform by diving deeper into your ideal audience so you can grow your traffic, convert leads, and gain an ROI.

Attention Small Businesses: Organic vs. Paid Traffic When to make the shift?
Get inspired to take action! Most small business owners spend far too long ‘waiting in the wings’ of paid advertising to help drive sales. But this could be a mistake that’s costing you BIG. Know when to make the shift from organic to paid traffic, the fees to look out for and the biggest differentiator between small businesses who win now — and in the long term.

Conversation Starters:

• Can you share the story behind your company’s mission to support working parents and why it
  holds such personal significance for you?
• What advice do you have for working mothers who want to balance a high-powered career with
  family life?
• What are the key differences in managing remote versus in-person teams, and how do you
  navigate those challenges?
• As someone who left the corporate world for more balance, what would you say to other
  executives considering a similar path?
• As a mother of four and a successful business owner, how do you approach work-life balance
  today, and what strategies have helped you?
• How do you help clients choose the best digital platform for their products and audience? What
  key factors matter most?
• What distinguishes brands that thrive in digital marketing from those that face ongoing
  struggles?
• What benchmarks or metrics do you use to measure a marketing campaign’s success?
• What would you say to entrepreneurs who feel overwhelmed by all the digital marketing options?
• What strategies do you recommend for small businesses looking to quickly grow their audience
  and drive sales?

To download a PDF of: Kym’s Conversation Starters

Partial List of Previous Podcasts:

The Marketecture Podcast with Ari Paparo and Eric Franchi